• Robert Blair (weehewken, NJ) January 11
    It seems unlikely that Nike will be dethroned in the world of sneakers. Nike’s footwear division generated worldwide revenue of approximately $20 billion back in 2016. adidas was and still is the second largest athletic footwear company in the world, but back in 2016, it had generated slightly more than half of Nike’s revenue that year. In 2017 though, adidas managed to surpass Nike’s Jordan Brand, becoming the second largest athletic footwear seller in the United States. The adidas Yeezy line has actively contributed in the brand’s rise in popularity. With 2017 nearing its end, it seems that adidas is ready to upgrade the Yeezy Boost 350 for next year.

    The fact that adidas has surpassed Jordan Brand is quite an impressive achievement for the brand. The adidas Yeezy line is one of the reasons the brand is so dominant in the sneaker scene. Last month, i.e. late in October 2017, it was officially revealed that the adidas Yeezy Boost 350 V2 “Beluga 2.0” would make its debut on November 25th, 2017 and would retail at a price of $220. By the end of October, another colorway of the adidas Yeezy Boost 350 V2 was unveiled, which has been dubbed “Semi Frozen Yellow.” It will retail at a price of $220 on November 18, 2017.

    The photo accompanying this post at the very top was shared on Instagram by Cadysport . It is obvious that the photo showcases the adidas Yeezy Boost 350, but avid sneakerheads may notice that its appearance and design seems to be different. In particular, the font appears to be different and the “SPLY-350” branding, while still featured on each shoe over its Primeknit upper’s lateral side, now seems to be slanting downwards. Moreover, the “SPLY-350” branding is no longer inverted. The Primeknit uppers appear to be sporting the same pattern, although it is hard to tell for now.Maybe this is merely a sample and adidas might actually further upgrade the Yeezy Boost 350 before dropping its latest rendition, which may end up being the Yeezy Boost 350 V3. Whatever the case, this sneaker will not debut until 2018.

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